January Highlight:
Waiting on Martha Home

by Adam Sigel

Martha in front of Waiting on MarthaOwned and operated by Mandy Kellogg Rye, this charming store, located in Atlanta, Georgia, is a true retail work of art. As one of VIETRI’s fastest growing specialty stores, Waiting on Martha Home has become a VIP Gold status store for 2020.

Over 40K Instagram followers are inspired daily by Mandy’s cheeky quotes, giftables, inspirational displays, and decorative “how to’s”. She has truly mastered the art of social selling. By bringing in her own photographer, Mandy has been able to provide her store with its own high-resolution imagery rather than relying solely on VIETRI’s photography. This gives her social media a true sense of authenticity and allows viewers to see what she pairs together rather than brand specific displays.

Outside of social media, Mandy has also taken massive strides to bring an audience into her store with events all year long. From cheese board building, holiday wreath making, to our very own VIETRI artisan events, she is always hosting an eventful evening full of entertaining tips and tricks. In addition to her brick and mortar store, Waiting on Martha has a very successful online business. Her website features social postings, the WOM blog, a customer rewards program, event calendar, bridal registry, and much more. She has provided a full experience for the in-store and online shopper. Mandy provides continuous support for small businesses and is an amazing resource for knowledge surrounding the ever-changing retail industry.

It is because of her success in not only selling the VIETRI brand but her dedication to selling herself and her store that we solute Mandy and the Waiting on Martha brand as a VIP store and a must see for anyone in the Atlanta area!

Stay up to date on all things WOM by following her at @waitingonmarthahome or visiting her store.

Waiting on Martha
4300 Paces Ferry Rd. SE, No. 111
Atlanta, GA 30339


Erbario Toscano DiffuserVIETRI Old St. Nick Vase, Bowls and Dinner Plates

Photography by Kathryn Mccrary

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