La Via del Profumo
More than a collection of fragrances, La Via del Profumo is an invitation to Italian adventure. Egisto Bertozzi, the perfumer and owner of Erbario Toscano, created the perfume line to share Italy’s most enchanting experiences with the world. Each fragrance is an evocative sensory journey through Italy’s varied lands, and each celebrates the beauty and essence of Italy.
“I wanted to create this new line as an olfactory journey dedicated to my homeland. The itinerary, which I called “Via del Profumo”, is an invitation to discover Tuscany through a journey, to be carried out in different seasons of the year, during the flowering and harvesting, respecting centenary traditions and customs. Experiences of authentic beauty, art and nature that can only be found in this land. La Via del Profumo is not only aimed at discovering unique and unrepeatable atmospheres, but, above all, an invitation to learn about the secret world of perfumery, its ingredients and its alchemies. It is a journey that is both geographical and intimate, to be performed without haste, in a state of mind that is attentive to enjoying everything that appears wonderful in the hot Tuscan sun.”