For Immediate Release
July 12, 2005


VIETRI Enchants the Tabletop Market

Imagine dinnerware inspired by the best of Italian art! Incanto, VIETRI's first microwave, oven, and dishwasher safe dinnerware is over 60 "enchanting" pieces created by an Italian designer who studied his family dinnerware heirlooms of many generations and the best art and architecture of his famous country. Introduced in April 2005, Incanto Dinnerware boasts shapes and motifs that are the favorites of all Italians and lovers of art from DeMedeci dots to wildflowers.

Incanto is made of terra marrone, brown clay traditionally used for sculptures and wall art for churches and other major institutes until now. By mixing terra marrone with a hardening paste, Incanto artisans create a revolutionary dinnerware for VIETRI that achieves classic Italian beauty with extraordinary strength.

Every piece of Incanto is truly enchanting... but the power of the collection of curves, sculptural forms and varying rhythms of the forms is what makes Incanto unforgettable. Every owner's collection will be unique. Every setting will be different. And like great art, Incanto will always enchant and renew with its beauty and ease of use.

To view VIETRI’s Incanto and other stunning collections visit www.vietri.com.

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