by devotees to the Tuscan style.
Erbario Toscano and VIETRI
Our story begins with a story of chance.Susan Gravely, founder of VIETRI, and her design team were in Frankfurt at the Gift Show. It was the last day and the last hall they were visiting before they left for home. Susan and her team divided up to see all rows of the show looking at products, creating ideas, and previewing any opportunity for a new product line that would expand VIETRI’s brand image. Susan walked the last row of the show and on the corner was the Erbario Toscano display. “It was like the Mecca,” Susan Gravely said. She started talking with the Erbario Toscano team and immediately built a trusting relationship. Her and Egisto, the founder of Erbario Toscano, bonded over the similarities of their businesses—each 30 years old, family owned, and built from hard work and a passion for Italy. Susan specifically fell in love with the story of Egisto’s family and how the business started with dried flowers. Following the show, they had their first meeting, and per Susan, “It was perfect!” VIETRI and Erbario Toscano were eager to create something, and in February 2015 all the stars aligned.
We are thrilled to have Erbario Toscano as part of the VIETRI family. We are proud to be the distributors in North America and truly enjoy the opportunity to offer this prestigious product to our VIETRI customers. We stand behind the story, philosophy, and Italian heritage of Erbario Toscano, and most importantly, love the products! Enjoy!
About Erbario Toscano
Erbario Toscano is a brand known worldwide by devotees to the Tuscan style. Its products for body, haircare, perfumes, and home fragrances are the creation of the authenticity of a region that is in touch with lifestyles lived around the globe. The unique products inspired by international characteristics create intentional rituals of self-care and of the home decor.
Erbario Toscano is a “lifestyle”. Refined in their simple and natural craft, Erbario Toscano products are the ideal gift characterized by both art and beauty. The unique details of the packaging are reminiscent of a trip to Tuscany, a journey that begins again each day created by the aromas, the colors and the atmosphere established by the scents experienced by both the body and the soul.
The Erbario Toscano Story
Egisto has not yet turned eighteen when he lands in New York, holding a suitcase full of dreams. His father, Guido, has recently opened a showroom on Fifth Avenue, where his products are attracting many Americans. An artist and horse lover, Guido has a dream: to take the taste for the Italian lifestyle overseas. For Egisto, it is an opportunity that is not to be missed, and a dream that comes true. Once in the Big Apple, Egisto realizes new ideas, discovers different cultures, gains experience, and learns the secrets of the trade.
His father’s death, only a year after the tragic September 11, forces him to return to Italy. Suddenly, Egisto has to take over the reins of the family business and adapt to the worldwide economic crisis. By the training of the senses, heightened by a unique scenery, Egisto discovers the power of perfumes and their allusions. He creates his first body care line inspired by the olive tree, the symbol of Tuscany, which is currently the leading line.
Being a traveler, or as a Tuscan would say, a globetrotter, Egisto sets out in search of new sensations to be echoed in a fragrance that embodies the union between his homeland and the world. Upon his return from a trip to the east, Egisto created his first perfume. The Black Pepper fragrance is born, an essence in which in his own world is “suspended time”, the mystery of a starry sky in the desert, the power of a wild horse dancing in a cloud of red sand. It is this blend of the Tuscan region and other lands, between present and past, that makes his style so unique.
The Bacche di Tuscia line is created, inspired by a land of which we no longer have memory, but that is deeply buried in us like the roots of an ancient oak tree in the soil. Egisto then creates Elba’s Fig, inspired by a plant that lives in the dream of a summer evening, when the wet and satisfied body, covered in linen, collects the pleasure of a perfume that comes from far away and unleashes the yearning of the senses. From that moment onward, there is an explosion of lines and products launched on the market. Erbario Toscano is a brand recognized from Tokyo to New York, from Melbourne to London. A success that is in constant growth, characterized by an unmatched and unique style.
Naturalness and quality are the main ingredients of the philosophy of Erbario Toscano. The environment from which inspiration is drawn becomes the essence of each luxurious fragrance. The most modern production technology and quality control create the natural and genuine makeup of the product assortment. The packing is used from recyclable materials and none of the products are tested on animals. Throughout the production chain, a familial and creative dimension is maintained to ensure that each product remains unique and inimitable. Practicing and honoring ancient traditions without overlooking innovation and growth has allowed Erbario Toscano to maintain success and star in the best showcases around the world.